Oxon: Goode International merges with Bristol firm
Goode International, a marketing agency providing PR, media, creative and digital services to B2B organisations, has announced the completion of a merger with Bristol-based T&T Advertising.
The new agency, branded Goode Communications, will provide creative marketing solutions, across emerging technologies and multiple delivery platforms, to B2B and B2C organisations.
Goode Communications will be a wholly-owned subsidiary of the Clifton Cowley Group, one of the fastest growing innovation hubs in the UK, which provides technology solutions, intellectual property, finance and marketing services to entrepreneurs, SMEs and global leaders.
With 25 staff across offices in Bristol and Reading, Goode will offer a powerful combination of marketing consulting and services to organisations of all sizes from start-ups to established and global brands. Services include strategic marketing, PR, brand development, lead generation, media buying, creative, digital and augmented reality solutions. The new agency will be led by marketing and technology entrepreneur, and partner at the Clifton Cowley Group, Tom Wood.
“With this merger, we are bringing together a highly experienced marketing team with a great heritage in delivering creative and innovative integrated marketing campaigns and specialist communication services,” said Tom Wood, managing director of Goode.
“Our integrated thinking across brand development, reputation management and audience engagement, together with our marketing technology strengths, is a potent offering for organisations looking to expand their marketing activity in new directions.”
Goode’s services divisions will be led by a team of experienced communications professionals and all day-to-day client account management will remain unchanged.
Goode International’s founder and former managing director, Philip Joisce, will take a role as a non-executive director at the new agency. The combined agency currently supports organisations across technology, FMCG, education and professional services sectors.
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