High Wycombe: Bucks Uni partners PRCA
Buckinghamshire New University has announced a new partnership with the PRCA (Public Relations Consultants Association) for the start of the 2011-12 academic year.
The PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers, and Bucks is one of just 11 leading UK universities to have become a PRCA partner in an innovative agreement which sees a variety of benefits provided to students and staff at the University.
The new scheme offers PR and communications students free membership to the PRCA; unlimited free access to PRCA online training courses; reduced rates for PRCA training and qualifications; and access to a range of networking events, work placements and graduate schemes. The university PR and communications teams will also become PRCA members as part of the initiative.
Dr Bill Nichols, senior lecturer in marketing at Bucks New University, said: “The establishment of this new partnership is part of our overall drive to develop professional links and accreditation for our students and to complement the CIPR (Chartered Institute of Public Relations) accreditation which we achieved last year.
“It positions us as a serious player in this field and part of a small group of just 11 universities in the UK to gain this acknowledgement. We are delighted to have reached this level and it is testament to our dedication to delivering industry-focused courses which provide our students with the best possible opportunities for employment upon graduation.”
The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations. It exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
PRCA chief executive Francis Ingham commented: “From the PRCA’s perspective, the scheme helps to fulfil our commitment to help provide our members with the next generation of highly talented and appropriately qualified recruits. It also creates a powerful knowledge transfer mechanism from which PRCA member firms and teams may benefit in coming years.”
He continued: “This initiative is another step forward for the PRCA, and provides PR agencies and in-house teams with the opportunity to network with the practitioners of the future. We are looking to nurture the very best talent the UK has to offer, and to maintain the UK’s reputation as the global hub for PR expertise.”
Related posts:
- High Wycombe: Bucks New Uni signs Saudi college deal Buckinghamshire New University has signed an agreement with the College of Business Administration in Saudi Arabia’s commercial capital, Jeddah, to set up a groundbreaking College...
- High Wycombe: Bucks Uni hosts key lecture Bucks New University is hosting the 10th in a series of free community lectures featuring high profile guest speakers. Speaker: Prof Pamela Trevithick, Visiting Professor...
- High Wycombe: HP and Cisco support university HP and Cisco have announced an agreement with Buckinghamshire New University intended to transform the learning experience for students. Under the agreement, HP and Cisco...
- High Wycombe: University rebuild reaches milestone Building contractors on the site of Buckinghamshire New University’s High Wycombe Campus redevelopment have reached the top of the new flagship building, marking a key...
- High Wycombe: University rises 10 places in green league Buckinghamshire New University has risen 10 places in the People & Planet Green League, published in June 2011, and is positioned joint second for carbon...
