Bournemouth: Digital hub created by university
A central source for knowledge in the latest digital concepts relevant to business has been launched by Bournemouth University.
Called The Digital Hub, the vehicle will allow businesses regionally, nationally and globally access to the University’s expertise in the world of creative and digital technologies.
Extensive knowledge in specialist areas such as digital marketing, cloud computing, and eye-tracking technology has been achieved through sophisticated research from across the University’s diversity of Schools with both academics and students.
The Digital Hub aims to formalise Bournemouth University’s already established digital work with businesses and create a platform for others to benefit. It is hoped the team can develop further business solutions through research-led enterprise.
The Digital Hub positions Bournemouth University as a credible provider of consultancy in all aspects of digital innovation at a time when the speed of change is at its fastest. Acknowledging this can be overwhelming for businesses trying to stay ahead, Dr Philip Alford, lead academic for the team, believes the Hub provides unbiased advice that will give any business the competitive edge they need.
He said: “It is critical that businesses are aware of the opportunities and challenges surrounding the digital economy. There are so many potentially confusing sources of knowledge out there; we believe The Digital Hub cuts through this and provides an objective and trusted approach.”
The launch of the concept further strengthens the message to commercial, public sector and not-for-profit organisations that Bournemouth University’s research achieves high impact in the business environment. The Digital Hub brings together expertise from the School of Tourism, the School of Design, Engineering & Computing (DEC), the Media School, School of Applied Sciences and the Business School, ensuring external audiences benefit from the full suite of skills available from collaboration across the University.
A series of events are to be held regionally to engage with business leaders and entrepreneurs.
For further information about the Digital Hub call 01202 963027, go to www.budigitalhub.com or email thedigitalhub@bournemouth.ac.uk for information surrounding attendance at forthcoming top-level events.
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