Poole: New team at Snows SEAT aims for 15% growth

Snows Group, the country’s largest SEAT retailer, has appointed an experienced new management team to forge a new era of success at its Poole dealership.

General sales manager Sam Patterson wants to see three-year-old Snows SEAT Poole grow by 15% this year as the dealership looks to capitalise on the growing popularity of the Barcelona-based brand, and has assembled a new team including new aftersales manager Paul Miller.

Miller said: “I am very happy to be working for Snows Motor Group, which has a very strong presence in the surrounding counties.  I am looking forward to developing the SEAT aftersales business, and meeting customers – old and new.”

The present team at Snows SEAT Poole includes 16 new staff out of a workforce of 21.

Patterson has built a successful track record over 20 years of working as a sales manager, franchise manager and general manager for another leading car manufacturer. Prior to joining Snows SEAT in Poole he was a franchise manager with Peugeot running five sites.

He said: “We are really looking to putting the dealership on the map and growing sales, especially as this is the only SEAT dealership in Dorset.”

Parent company Snows Group opened its first SEAT dealership in 1991 in Southampton and has since grown to become the largest SEAT car retailer in the country with dealerships now in Poole, Salisbury, Portsmouth and the Isle of Wight.