South: New managing director for BMW Group

The BMW Group UK and Ireland has named Graeme Grieve as its new managing director.  He takes up his position on October 1, 2014.  

Grieve is currently based in Munich and responsible for the BMW Group Importer business covering more than 80 countries around the world. He succeeds Tim Abbott who has been appointed as managing director, BMW Group South Africa, where he will be responsible for leading a team of 4,500 employees in the BMW Plant Rosslyn manufacturing operation, the national sales company and BMW Financial Services.

Grieve has a broad experience of the motor industry spanning many different markets and cultures.  He first joined BMW UK in 1990 and held several positions before being appointed sales director in 2001. He subsequently joined Rolls-Royce Motor Cars in 2006 as global sales and marketing director before moving to Munich in 2009 to take responsibility for the BMW Group Importer business. During this time, he was also responsible for establishing an independent worldwide sales organisation for MINI within the BMW Group.