South: Remarkable Group wins fresh silverware for Best Technology Campaign
Leading communications agency Remarkable Group has scooped a top prize at the south of England and Channel Islands PRide Awards 2014 on November 21.
The CIPR Pride Awards was a successful evening for Remarkable, with an award in the category ‘Best Technology Campaign’ for ‘Can You Find It?’
The ‘Can You Find It?’ campaign was masterminded after Remarkable was brought in by recruitment specialists TMPW for a GCHQ recruitment push. The project involved an online treasure hunt to attract mathematical, code-breaking and ethical hacking experts.
Over the campaign’s six weeks, the recruitment website was viewed 371,269 times. It was ultimately mentioned in 122 pieces of coverage across outlets with a combined circulation of 111.8 million, including BBC Newsnight.
The GCHQ campaign also won Remarkable the Digital and Social Strategy prize earlier this year in the South West and Wales region of the PRCA Dare Awards.
Remarkable Group’s award win follows the launch of its brand new division in July, Remarkable Content. The fresh offering was created from the merger of the former PR and digital divisions.