South: The south is home to many of the wealthiest towns and villages in the UK, says WealthInsight
New research from London-based global wealth consultancy WealthInsight reveals the most affluent small towns and villages in the UK.
Windsor tops the list with over 850 millionaires, followed by Weybridge with 800. For the purposes of the study, ‘millionaires’ – otherwise known as high-net-worth individuals (HWNIs) – refers to those individuals with net assets of US$1 million or more, excluding their primary residences.
| Ranking | Town | Region | Nearest Major City (miles) | Population | No. of millionaires |
| 1 | Windsor | South East | London (17) | 27000 | 850-900 |
| 2 | Weybridge | South East | London (8) | 19500 | 800-850 |
| 3 | Sevenoaks | South East | London (24) | 18500 | 800-850 |
| 4 | Beaconsfield | South East | London (16) | 12000 | 450-500 |
| 5 | Henley on Thames | South East | London (30) | 10600 | 400-450 |
| 6 | Marlow | South East | London (21) | 14000 | 350-400 |
| 7 | Hale | North West | Manchester (7) | 15300 | 300-350 |
| 8 | Alderley Edge | North West | Manchester (14) | 4400 | 300-350 |
| 9 | Bray | South East | London (25) | 4600 | 300-350 |
| 10 | Ascot (incl. Sunninghill) | South East | London (14) | 11600 | 250-300 |
WealthInsight analyst Andrew Amolis said: “Towns in the London commuter belt dominate the top 10, although it is interesting to see that a couple small towns around Manchester also make the list. This reflects the affluent nature of the Cheshire area.
“Henley is the fastest growing town on the list with millionaire numbers rising by 25% over the period between 2007 and 2012. This compares very well with general UK millionaire numbers which declined by 9% over that period.
“Beaconsfield’s high ranking is unsurprising as it has the highest average house price outside of London (over US$750,000 per home). It also has the highest average income per household of US$110,000.
“Alderley Edge is considered to be the most affluent town in the North West, particularly Whitebarn Road which is one of the most expensive streets in the UK.”
Finally, Amolis made reference to those towns that narrowly missed out on the top 10, which included: Burford, Chipping Campden, Dartmouth, Ilkley, Leatherhead, Lyndhurst, Pangbourne, Ponteland, Virginia Water and Windermere. These towns each have over 200 millionaires".
