Basingstoke: Omnico launches retail solution to drive customer engagement

Retailers now have a solution to two perennial problems: how to increase customer loyalty and how to gain better insight into customer behaviour across their stores, the web and mobile offerings. Basingstoke-headquartered Omnico has launched a new software platform, known as Omni Engagement, which enables retailers to create joined-up campaigns that specifically target customer acquisition, retention and life time value. 

Omni Engagement has already been rolled out at Waterstones, Anglia Co-op, Channel Islands Co-op and Iceland. At Anglia Co-op, for example, an initial Omni Engagement campaign achieved a 40%+ redemption rate for e-coupons, an increase in basket spend of 27% and a growth in loyalty card membership of 32%.

Omnico’s new solution is part of the company’s overall omni channel retail offering and is based on over 20 years' experience providing point-of-sale hardware and retail software. Omni Engagement moves beyond traditional loyalty programmes that reward repeat behaviours to a model that is based on detailed customer insights and rewards based on spending patterns and product purchases.

“For a number of years retailers have been capturing swathes of information about customers, but turning big data into something meaningful is a real challenge, especially across multiple channels,” said Steve Thomas, Omnico’s chief technology officer. “Combine this with a desire from consumers for a more personal retail experience and it starts to stack up to a case for omni channel engagement. We’ve worked with retailers to develop a solution that offers tangible results from the start, and is scalable to either work on a project basis or roll out enterprise wide.”

Omnico has a presence in 28 countries and a turnover of over £100 million.