Cushman will be working with Allies and Morrison, which will provide urban design support to the masterplan review in a parallel commission.
The opening this month of The Lexicon, a major shopping and leisure destination, has brought 1 million sq ft of shopping and leisure space, up to 1,000 planned apartments, 12 multiplex cinema screens and 3,800 car park spaces to Bracknell.
Bracknell Forest Council is “seeking to identify and stimulate development activity to complement the new Bracknell, futureproofing the town centre for generations to come. The town is already home to some significant corporate occupiers including Waitrose, HP, Dell, Fujitsu, Panasonic and Honda”.
Cushman & Wakefield’s involvement with Bracknell dates back to the 1980s. It said it will draw on its “knowledge of the town, its leading research & insight team and expertise from successful masterplanning and development work across the country to deliver this project”.
Andrew Hunter, chief office for planning transport and countryside at Bracknell Forest Council, said: “Since the last Bracknell Masterplan was published in 2002, the town has undergone great change, driven by strong partnership working with the Bracknell Regeneration Partnership (BRP). The Lexicon represents the most significant town-centre development since the construction of the original New Town in 1949 and it is absolutely right that we look strategically at how best to build upon that, sustaining contained regeneration for the benefit of current residents and future generations.”