Chichester-based Napier Partnership has completed a merger with Armitage Communications, creating a group of three specialised B2B technology agencies comprising Napier, Peter Bush Communications and Armitage Communications.
The three brands bring together an extensive portfolio of clients across a wide range of B2B technologies and industries including semiconductors, industrial automation, software development and communications.
Managing director Mike Maynard leads the Napier group of companies. Suzy Kenyon takes on the role of director of the electronics practice, while Dave Ingle is director of the industrial automation and IT practice. Armitage Communications’ founder David Armitage continues to work within the business. He will be driving the strategy for Armitage Communications’ clients.
“Armitage Communications brings a successful and talented team with outstanding content generation expertise and expands our client base and capabilities in the industrial automation and communications sectors,” commented Maynard. “By joining forces, the new organisation becomes one of Europe’s leading B2B technology agencies.”
“Joining Napier is the next step in Armitage Communications’ journey,” said Armitage. “Napier’s focus on increasing the speed that clients can convert awareness to opportunity, and its extensive marketing automation expertise complements the skills of the Armitage Communications team.”
“All three companies in the group deliver high quality technical campaigns based on deep insight,” added Maynard. “Together they offer a comprehensive range of services including media relations, content generation, media buying, marketing automation, design, animation, video and translation.”
The terms of the deal were not disclosed.