Christchurch: Marketing agency celebrates HSBC credit card campaign

A creative marketing agency based in Dorset is celebrating its latest work going live as a major bank strengthens its credit card offering.

Christchurch-based CHS won a multi-agency pitch for the contract to launch the new HSBC UK rewards credit card.

It’s the latest in a series of credit card launches that CHS has delivered for clients over the past 25 years and its first with HSBC UK.

The digital campaign, brought to life across video on demand, online display and social media, is designed to encourage qualifying HSBC UK bank account holders to register for the card and earn points as they spend which are redeemable against future purchases.

Leading with the theme of ‘It’s Payback Time’, the creative strategy complements and builds on the high-profile success of the ‘We are not an island’ campaign by global agency Wunderman Thompson, part of the WPP advertising group.

CHS managing director Steve Keats said: “We’ve built on HSBC UK’s outlook of an open and connected world and evolved it with our ‘payback’ theme to reflect the message of customer reward.

“It’s been amazing to see the cut through achieved by HSBC UK’s latest visual style across their recent brand activity – and building on this with ‘Payback Time’ has helped us deliver a campaign which we feel is really strong.”

Keats added: “We really enjoyed getting under the skin of the brief. It’s always special helping a client launch a new product, but even more so when it’s your first campaign with them.

“We simply could not be more proud to be working with the team at HSBC UK and we look forward to creating more great work from this point on.” 

Chris Pitt, head of marketing at HSBC UK, said: “Right from the offset, we’ve been impressed with how CHS have approached the brief to ensure the campaign is geared to deliver on digital performance, while bringing the product benefits to life through the creative idea.”

Founded in 1973, CHS employs more than 50 team members working across two offices in Christchurch.

As well as HSBC UK, its client list includes major brands such as B&Q, the insurer Allianz and the kitchenware brand Lakeland.