Submission Date: 23/01/19
Target: Creative video and visual design agency, Ideal Insight.
Acquirer: Mathematical Market Research (MMR)Details: MMR is a leading market research business with expertise across the food and drink, household and personal care sectors. The acquisition provides MMR with a dedicated team of expert designers, videographers, photographers and animators and will supplement the services that MMR provides to its clients. Specifically, the acquisition will allow MMR’s clients to better utilise video and visual media.
Legal Advisers: Legal Advisers: Moorcrofts’ partner and head of corporate, Teri Hunter, led the deal with support from Mohsin Shabbir. Employment support was provided by Nicola Whelan and Matt Jenkin, commercial property support provided by Ian Hylton and commercial contract support provided by Tim Astley.