Dorset: Marketing leaders focus on video revolution

Companies keen to champion the transformative power of video marketing are encouraged to attend an upcoming forum with expert advisers on hand.

The free event, at AFC Bournemouth on Friday July 19, is being run by business support agency Dorset Growth Hub in partnership with marketing agency Intergage.

The roundtable session will support in-house teams seeking to benefit from the huge, growing popularity of video as one of the most attractive, versatile and shareable ways to reach an audience.     

Leading video experts will demonstrate tools, tactics and technologies for helping companies get a return on investment from producing video content while Dorset Growth Hub team members will be available to discuss the services and practical support they offer.

“We’re pitching this to businesses of ten or more employees who have a specific manager in charge of marketing,” said Richard Burn, Dorset Growth Hub digital project manager. “We know that many such companies want to do more with video but are constrained by budget, time and resource challenges. Our forum is designed to pinpoint the issues they face, discuss what’s working and what’s not, and how to do things better.”

The forum comes amid a dramatic and intensifying shift for marketers across the world towards video content marketing.

According to multinational tech giant Cisco, by 2022 online video will make up more than 82% of all consumer internet traffic, 15 times higher than it did in 2017.

Intergage managing director Paul Tansey said: “In an age of ever shortening human attention spans coupled with relentless business competition, you need to find that all-important ‘signal through noise’ to attract, nurture and convert leads; but you also need to understand how video can be used to help delight your existing customers cost-effectively. At the forum we will look at both these challenges.”

The Marketing Leaders Forum is a place where Dorset’s marketing professionals can get together to discuss best practice, share experiences and work in groups with peers to learn from each other about what is and isn’t working in this fast moving business discipline.

The session, which will involve delegates from a range of sectors, is the first of three marketing managers’ forums being co-funded and staged by Dorset Growth Hub and Intergage this year.

“The beauty of this forum is that the next agenda is set by the delegates themselves which means that it is always going to be relevant to their needs,” said Tansey.

Further events will take place at the Italian Villa in Poole in September and at Merley House, Wimborne, in November.

If you are interested in joining the Marketing Leaders Forum or want more information, contact [email protected].