Fareham: New creative force at LCM

As it approaches its 25th year in business, one of the region's best-known marketing companies, LCM, has merged with creative agency 95 Black. 

Jimmy Robertson, 95 Black's founder and now creative director at LCM, said: "My team and I have worked with a number of the region's marketing teams, including LCM, over the past few years. It became abundantly clear to me that the LCM team has more to offer than most, and it feels absolutely right to be a formal part of it now."

LCM managing director Lizz Clarke commented: "Likewise, I have worked with dozens of creatives, and in my opinion Jimmy is all-round the very best in this region. We will still use our loyal bank of freelance designers and technicians, but it is time for me to put the creative reins into a really powerful pair of hands, and free up energy to develop further services."

Using the extensive experience she gained as a freelance Dale Carnegie instructor, Clarke is formalising the series of training programmes in marketing strategy, branding, digital and PR that she and her team have been tailoring for individual companies for the past 10 or more years.

To mark this new phase in the company's life, LCM has launched a new visual identity, website and marketing campaign.