Savills has bolstered its residential development sales team in Reading with the appointment of associate director Alexa Peters.
Peters will head up the department, which specialises in the sale of new homes and specialist consultancy.
Peters has joined the team from Savills headquarters in London, where she was head of residential development sales for south west London. She has worked for Savills for nearly 14 years and brings with her a wealth of experience in the sector, representing developments of all scales from boutique to large scale schemes involving plc developers.
The expansion of the team reflects its continued success in the thriving Reading new homes market. Savills launched the division in Reading in 2015 and has built a strong business in the area, supported by a busy multi-discipline office and trusted global network.
Peters commented: “Reading has become an important business and employment hub outside of the capital. Recognition for its commutability, culture, lifestyle and retail is driving large scale investment in mixed-use development, which will change its shape and dynamic in the coming years.
“Residential schemes are more sophisticated, including amenities such as a concierge, gyms, resident lounges and roof gardens, the likes of which were previously rare outside of London – a reflection of the new market.
“Joining the team in Reading is like coming home – not least because I have lived in the area for many years now. I very much look forward to applying my London development experience and knowledge of the area to support the growth of our business here.”
Phil Brown, head of Savills Reading office, said: “Strengthening the Reading RDS represents an important step forward for the Savills Reading office, marking our commitment not only to our new homes business, but also to the progression of our overall business across Reading and the Thames Valley.”
George Cardale, head of UK residential for Savills, commented: “A highly-experienced residential property expert, Peters is incredibly well placed to develop our business in the dynamic and fast-paced Reading market.”
Savills Reading recently launched a residential lettings service, and boasts an established team offering planning, development, valuation and worldwide occupier services.