Hampshire: Advantec expands content marketing team
Southampton digital agency Advantec has strengthened its growing team with the appointment of Emma Budd as senior content marketer. Based in Swanwick, Advantec specialises in the design and build of market-leading websites for businesses, brand names and e-commerce retailers.
The team works with clients based across the UK, ranging from regional businesses to government organisations. Recent projects have included the creation a new e-commerce website for Beaulieu, one of Hampshire’s top tourist attractions.
As senior content marketer, Budd will be responsible for creating content marketing strategies for clients, designed to strengthen the sales process and aid their SEO and digital marketing activity. This will include planning, writing and editing high-quality content.
She said: “Advantec works with a range of organisations, from household names and iconic brands to local companies, and that really appeals to me. I'm looking forward to creating interesting and engaging content for such a variety of clients. I love creating strategies and seeing them right through to content distribution and then measurement, so I can't wait to get stuck in.”
Andrew Brittain, Advantec MD, said: “Content marketing is a growth area that is increasingly playing a leading role in digital marketing strategies. We’re delighted to welcome Emma to the team and we’re sure her enthusiasm, creativity and exceptional writing skills will prove a real asset to the firm.”
Budd holds a first-class honours degree in journalism from the University of the Arts London.
