Hampshire: Romantic campaign results in award nomination for Carswell Gould
Award-winning integrated marketing communications agency Carswell Gould has been shortlisted for two major public relations awards by the Chartered Institute of Public Relations’ (CIPR) PRide.
The Southampton-based agency has been nominated for the ‘Best Corporate and Business Communications Campaign’ category of the awards for its work on Creative Dates, which saw the agency play on a dating and Valentine’s theme to attract new clients. The programme, which incorporated PR, social media, video, design, advertising, email and web, captured the attention of those it hit and saw the agency secure two national clients within six weeks.
Carswell Gould is also shortlisted for ‘Best Technology Campaign’ for its work with SETsquared, a partnership of five universities which helps technology start-ups to grow. The PR and social media campaign resulted in widespread national newspaper coverage and a huge social media reach. It also directly resulted in government ministers and representatives from the Guardian and Financial Times attending SETsquared’s event.
Laura Downton, PR account manager and associate partner, said: “We are absolutely ecstatic to be shortlisted in not one but two categories. The results of the campaigns alone were reward enough for our hard work so this latest accolade really is the icing on the cake.”
CG’s PR team will find out if they have won at a glitzy award ceremony in Bristol in November.
It is not the first time the agency has felt victory in the CIPR PRide awards. It has previously picked up gongs from the Institute for its social media work, integrated campaigns, media relations and use of measurement and evaluation.
Carswell Gould works with companies locally, nationally and internationally on everything from PR, design and advertising to email marketing, websites and digital marketing. Clients include Ordnance Survey, Grant Thornton, GoOnUk, The Baileys Women’s Prize for Fiction, Associated British Ports and The University of Southampton.
