Verisona Law has announced the appointment of professional services marketing specialist, Kirsty Hughes, as the firm’s new marketing manager.
Having worked in the legal sector for over a decade, Kirsty Hughes arrives at Verisona Law with a wealth of experience in marketing professional services.
Hughes began her career working for the insolvency department of one of ‘The Big Four’ accountancy firms, KPMG, where part of her role was to organise the events and activities in London to support business development. After three years, she joined Coffin Mew Solicitors, initially as a legal secretary in corporate and insolvency, but her potential was soon recognised by the firm’s HR, compliance and marketing teams who all asked her to get involved in a variety of projects.
“Working in different areas gave me an understanding of the business as a whole and the chance to see all that goes into a successful organisation,” said Hughes. “I was really pleased to be given new opportunities and proud when I rose to each fresh challenge.”
In January 2013, Hughes took her first full-time role in the marketing team as a marketing executive and began her studies with the Chartered Institute of Marketing. Three years later, she was promoted within the team to marketing manager and developed a passion for digital marketing including the use of websites, social media and email communication.
Now she joins Verisona Law to lead and develop the firm’s marketing activities. ‘This is a fantastic opportunity for me to create, direct and implement strategies, campaigns and events that will raise the firm’s profile and support its growth. Verisona Law has award-winning services and hugely-talented individuals for me to work with and I cannot wait to get started.”
“To have someone of Kirsty’s background and experience join us is a really exciting moment for the firm,” says Sue Ball, managing director of Verisona Law. “She understands the legal profession, knows the local area and has the expertise that will ensure the firm continues to thrive.”