Reading: Ultima appoints Tamsin Ashmore as new CFO

Automation and infrastructure service provider Ultima has announced that Tamsin Ashmore has joined as its new CFO. Before joining Ultima, Ashmore was global finance director film and TV VFX segment at Technicolor. She has also held senior finance positions at BT, Merlin Entertainments and Unilever.

Scott Dodds, CEO of Reading-based Ultima, said: “Tamsin brings with her strong experience in managing significant business transformation across different sectors, not just technology. As Ultima embarks on a period of intense growth, backed by Apse Capital, Tamsin’s role will be to help us deliver commercially on the new products and services we are offering customers to advance them on their automation and digital transformation journeys.”

Ashmore said: “It’s great to be joining a business on the cusp of great change. My experience at Technicolor, where I was helping turn awesome visual effects technology into commercially viable products will help Ultima as we look to innovate and grow our automation products and services.

“I’m also keen to use my experience to help develop the finance team at Ultima so that it becomes an integral part of the business helping to connect the dots and enable everyone in the business to think commercially.”