Cambridge motor group acquires Cheltenham and Gloucester Jaguar Land Rover

By Nicky Godding

2 June 2021

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The Cambridge-based Marshall Motor Group has bought Cheltenham and Gloucester Jaguar Land Rover from Heritage Automotive.

The business is currently located in leasehold premises at Rutherford Way in Cheltenham. It will move to its new freehold location at Ashville Business Park in Staverton (on the site of the previous Land Rover dealership) in August. The new site will undergo an exciting redevelopment to a new ‘Arch’ facility in due course.

51 new staff will join Marshall as part of the acquisition.

Marshall now operates seven Jaguar and nine Land Rover franchises in Bedford, Cambridge, Ipswich, Lincoln, Melton Mowbray, Newbury, Oxford, Peterborough and now Cheltenham and Gloucester. The acquisition further strengthens Marshall’s position as one of the largest Jaguar Land Rover partners in the UK.

Daksh Gupta, Chief Executive of Marshall Motor Holdings Plc said: “We are delighted to complete this acquisition which is in line with our stated strategy to grow further scale with our existing brand partners in new geographic regions. We have a strong track record with the Jaguar and Land Rover brands and in 2020 the Group was ranked as their number 1 and 2 dealer group respectively. We also enjoy an excellent relationship with the whole team at JLR and I would like to thank them for their support during this transaction.

"Cheltenham and Gloucester are fabulous locations for the Jaguar and Land Rover brands and we are proud to extend our representation with them in these strategically important territories. This acquisition extends the number of counties in which we operate to 29 and this is our first business in this part of the M5 corridor and in Gloucestershire.

"I would like to welcome all our new colleagues to Marshall and we look forward to working with them to grow and development the business further.”

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.