Polestar UK opens new Head Office at Bicester Heritage

By Nicky Godding

22 December 2022

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Polestar, the Swedish electric performance car brand, which has delivered more than 11,000 cars in the UK since entering the market by opening its UK commercial headquarters at Bicester Heritage. A new Polestar Space based in the same building will open in January 2023. The new multi-purpose location has been developed in one of the existing two-storey buildings in the Heritage Quarters.

Polestar is a Swedish automotive brand established in 1996 by Volvo Cars' partner Flash/Polestar Racing and acquired in 2015 by Volvo, which itself was acquired by Geely in 2010. It is headquartered in Sweden and vehicle production taking place in China.

Polestar’s global ambition is to deliver 290,000 vehicles by 2025.

Jonathan Goodman, Head of Polestar UK says: “With the opening of our first UK commercial Head Office, Polestar is demonstrating the importance of the market to its growth globally. With more than 11,000 Polestar cars now on our roads, this also reflects the rate of pure EV adoption increasing enormously in the UK.

“Bicester Heritage’s approach really resonates with Polestar as an enthusiast brand, and we expect we will fit in well with the other fantastic brands already on site."

Daniel Geoghegan, CEO, Bicester Motion adds: "Polestar has a truly unique ethos when it comes to delivering a product for consumers that is both innovative and exciting. We are thrilled to have them here at Bicester Heritage, and as a part of our Bicester Motion journey."

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.