Thames Valley: Brand View sale to Ascential plc

Spectrum Corporate Finance has successfully advised the shareholders of Brand View on the sale of the company to global specialist information company, Ascential plc.

Based in Reading, Berkshire, and with offices in Stamford, Connecticut (USA), and Paris (France), Brand View is a leading global provider of Price and Promotion analytics to retailers and manufacturers. Founded in 2008, Brand View offers data and analysis to retailers and manufacturers to allow them to measure and manage pricing and promotion activity and drive sales, across both off-line and on-line marketplaces.

Spectrum acted as lead advisor to the shareholders of Brand View, project managing every stage of the transaction.

Brand View joins existing Ascential e-commerce brands One Click Retail, Clavis Insight and Planet Retail RNG, to form new integrated brand Edge by Ascential. The acquisition of Brand View broadens Ascential’s eCommerce data and insights offering, adding a highly complementary service (Price and Promotion) to the existing specialisms of Sales & Share and Digital Shelf currently provided by One Click Retail and Clavis Insight. Edge by Ascential provides accurate and actionable sales-driving data, insights and advisory solutions for global brands and retailers looking to succeed in today’s e-commerce-driven world – further helping Ascential’s customers to win in the digital economy. 

Brand View founding directors Daniel Burton and Chris Thomas will exit the business following an initial period of consultancy during the integration. Company president Bruce Dove will remain with the business and lead Brand View as it embarks on its next chapter.

Burton, founder of Brand View commented, “You only sell your business once and it was important to us to choose the right partner to help meet our ambitions. We are delighted that we chose Spectrum; they played a pivotal role at many stages of the transaction and ran an incredibly professional process. After 10 years nurturing the business, it was really important that we found the right home for the business, a buyer that would look to continue to develop the business in the way we have, and to see it now as part of a bigger, global analytics family, we are confident that Brand View has a very bright future ahead”

Thomas, founder of Brand View continued, “We are delighted that the ground-breaking technology and expertise we have developed at Brand View will now be part of the Ascential family. We chose Spectrum over other advisory firms due to their excellent reputation and hands-on approach. When issues arose, as they do in any transaction, they tackled them with tact and vigour. A job well-done and one we highly commend”

Simon Davies, managing director of Spectrum Corporate Finance commented, “We have thoroughly enjoyed working with Dan, Chris and Bruce on this transaction. Dan and Chris have built a great brand with a well-balanced international client base. Throughout the process we demonstrated our project management expertise, problem-solving capability and negotiation acumen, helping the team navigate through any issues as and when they arose. In Ascential, Brand View has found a great partner that will help the business accelerate growth as it benefits from the complementary offering of OCR and Clavis.”

Duncan Painter, CEO of Ascential, commented, “We have a clear focus on providing information and capabilities that enable our customers to succeed in the digital economy.  The acquisition of Brand View, using capital released from the sale of the Exhibitions business, supports this goal by broadening our capabilities in eCommerce analytics.  Brand View’s Price and Promotion expertise, and coverage of store-based activity provides a comprehensive offering for both retailers and manufacturers.”