Wokingham: Metakinetic selected to boost Soho's digital marketing

Alternative fashion retailer Soho’s has appointed full service ecommerce agency Metakinetic to overhaul its digital marketing channels in order to help maintain its competitive edge and increase revenue.  The contract awarded is for a complete overhaul of Soho’s SEO and Google PPC delivery channels to market. Soho’s unique range of alternative and cutting-edge clothing collections are bought by UK and international customers both in stores and online.

Dave Schulhof, head of digital marketing at Metakinetic, said: "In a highly-competitive marketplace, we are finding that more and more of our retail customers need to increase their use of the latest digital marketing techniques to keep ahead of their competitors."

Dan Barker, director at Soho’s.co.uk, commented: "Our aim is to increase sales and reach out to more potential customers through our website. We already have a good relationship with Metakinetic and they have the retail knowledge and marketing channel insight that we needed."

The partnership between Metakinetic and Soho’s began with the development of the new ecommerce website created by Metakinetic. The site has helped Soho’s to improve its online presence, with smarter presentation and more customer-friendly features.

Based in Wokingham, Berkshire, the team of 20 Metakinetic specialists provides creative, technical and marketing services to a wide range of online retailers.